Twitter-cast of the Michael Kors Fashion Show

Picture of Hooman at the Michael Kors fashion show.
Photograph courtesy of Drew Altizer.

The SF Ballet Auxiliary held their 29th annual fashion show on April 28th, featuring the Michael Kors Fall 2010 Collection.  For those unable to attend the event, Hooman Khalili, a popular DJ for the Sarah and Vinnie morning show of Alice 97.3FM gave a live Twitter-broadcast of the fashion show.

Twitter is a social networking and micro-blogging service that allows people to send status updates (tweets) through their phone, instant messenger or through the WEB.  This allows friends and followers to receive timely updates on what is occurring real-time. The text limit of twitter posts are 140 characters, therefore the person sending the updates (the tweeter) has to deliver messages in as few words as possible.  This is the first time an organized live Twitter-broadcast of the SF Ballet Auxiliary fashion show was ever done.

Hooman Khalili, known for his informative and entertaining celebrity interviews with a unique perspective, was the perfect correspondent to deliver a play-by-play Twitter-broadcast of the event.  He was able to broadcast to a live audience on both Twitter and FaceBook.  While Hooman was tweeting his coverage of the event, stylist Keylee Sanders of Style Studio was also tweeting comments about the fashion show.  Keylee is a fashion, beauty and trend expert who has over 15 years of experience in the fashion and entertainment industries.  She has provided her expertise to various editorial online, print and television media, such as E!, CBS, and 7×7 Magazine.  What sets her apart from most stylists is that she has the ability to provide a fresh perspective on a look, introducing and setting new trends through her articles, as opposed to reporting on and using what is already popular and trendy within the fashion industry.  
Here is the Michael Kors Fall 2010 Collection fashion show narrative from both Hooman (@hoomantv) and Keylee (@ks_stylestudio).
@hoomantv ok kids I’m sitting in the 2nd row just 2 minutes away from the Michael Kors fashion show…
@ks_stylestudio  Sitting at the Michael Kors fashion show- load of fun! Can’t wait till dinner with MK!
@hoomantv Tonight I’ll be seeing the fall fashion. Really long speeches!
@hoomantv  Sax 5th Ave will have the Michael Kors collection ready at 10am tomorrow…
@hoomantv  Now time for the live auction starting with an evening for 2 at the 2010 emmys… It went for 7,500 bucks!
@hoomantv  A lot of the people bidding high are in the cheap seats… Weird!
@ks_stylestudio  Auctions items going for 20k! Yeah SF ballet!
@hoomantv  Holy S— 2 tix to the Michael Kors runway show at NY fashion week in 2011 went for 30,000 bucks!
@hoomantv  Sorry for the delay kids… The auction portion is taking FOREVER!
OMG! @hoomantv  Tickets to see the finale of project runway season 8 went for 30 grand … 
@hoomantv The fashion show has begun…
@hoomantv Big knit texture … Who knew grey and tan could be so sexy!
@ks_stylestudio The MK fashion show has @sfstyle written all over it! Greys, camels, cashmere. Sexy and tailored at the same time!
@hoomantv  A lot of grey with tan … And comfy with a little glam… 
@hoomantv  Fashion show U2 is the music for the 1st collection
This is so Hooman! @hoomantv  Every outfit has cut out elbows… And 100% of all the female models are hot!
@ks_stylestudio  Loving the SF models in the show! Go Rachel and Lauren!
@hoomantv  Lots of cowl necks and ski caps… Everyone is pretty bundled up… Don’t think anyone will catch a cold
@ks_stylestudio  I am going to need the MK fur clutch and wrap belt oh and coat and turtle neck- just give me the collection!

@ks_stylestudio  Model almost went down!

@ks_stylestudio  Full length sequined black skirt needs to be in my closet now!

@hoomantv Fashion show over… Enter Michael Kors…lots of hooting
Overall, Hooman and Keylee were successfully able to communicate to all the tweeter followers, what the key inspiration is from the collection; a subdued color palette combined with rich textures and clean well-cut lines, use of furs and other luxe cold weather fabrics, classic tailored clothes with a sexy elegance, draping sensuous cowl neck sweaters, skinny belts over sweaters and skirts, and glamorous sequined evening wear.  Throughout the broadcast, the difference in their tweeting styles complemented each other.  Hooman was able to provide a straight-forward perspective on the fashion event and models, while Keylee was able to capture a more soft, emotional appeal of the Michael Kors collection.
Furthermore, they held a captive audience on both Twitter and FaceBook.  Some of the comments that were tweeted back during the event include:
  “…so hilarious – such a man’s perspective on the show!”
“Totally!! funnier because We know his voice!!”
“Wow” (referring to the comment that are the models are hot)
“I love the way his fashions make my booty look better! :)”
“I love the play by play”
“Hey Hooman, just wanted to thank you for the play by play of the Michael Kors fashion show; I honestly, truly enjoyed the updates!  I could (almost) imagine I was there…I so admire your fabulous life!!!”
While Hooman and Keylee were giving their narrative, Stars Model Management (@starsmodelmgmt) was uploading event pictures to Twitter.  This gave an immediate visual to what was occurring throughout the night.
The live Twitter-cast of the fashion show revealed that social online media is a great way to broadcast an event that isn’t covered by radio or television.  Hooman and Keylee did a perfect job with their real-time Twitter coverage, capturing the essence of the event and allowing people who couldn’t be there in person, feel like they were a part of the evening’s festivities.
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