Topshop are inviting customers online and instore to engage in ‘Trick or Tweet’ – a social media competition the brand has invented to celebrate its debut Halloween collection ‘Witching Hour’.

Justin Cooke, Chief Marketing Officer of TopShop, announced, “We love the idea of using Halloween to connect our digital and physical worlds. We know our customer moves seamlessly between the two and we want to make that experience even more fun for them and drive conversation in our community around a moment that everyone wants to be a part of.”

From October 26th through the 31st, customers can enter the ‘Trick or Tweet’ competition by tweeting @Topshop their favourite Halloween style tip or a twitpic of their Halloween outfit hashtagging it #TrickorTweet.

@Topshop will send personalised messages to entrants to thank them for taking part with the best tweets each day treated to $150 gift cards.

For the first time ever in selected flagship stores, customers will be able to purchase items using tweets as currency in the ‘Topshop Tweet Shop’ where Halloween-inspired make-up will be given in exchange for tweets.

Customers visiting selected Topshop stores during these dates will also be able to get involved by taking a twitpic of themselves in front of instore ‘Trick or Tweet’ backdrops and posters.

#TrickorTweet can be used across both Twitter and Instagram for inclusion.

Good luck! 

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