A special shopping event at EXPRESS Union Square in San Francisco would attract many people, as the retailer is known for having stylish, fashion forward and well constructed clothes at competitively affordable price points. Who wouldn’t want to shop with a 25% discount and walk away with an amazing complete new outfit retailing between costs of $70 to $150? Include the top San Francisco fashion bloggers at this event and the excitement is electric, as the social media trend experts peruse the racks and pick out their favorites of the latest Spring collection, bringing their personal style to the clothes and giving it life.
Have the event hosted by the magnus opus fashion persona of International Supermodel Kate Upton, EXPRESS Brand Ambassador, and the party has become one of the most unforgettable fashion events of the year. That is exactly what transpired in March 2015 at the Union Square EXPRESS “Spring Fling” where Kate Upton presented the new Spring 2015 collection and hosted an evening fashion party with DJ’d music by Lindsay Luv, delicious cocktails and hors d’ouevres and engaging Glam Stations.
Fashion blogger “Cheetah is the New Black” exuberated, “EXPRESS knows how to throw a party – Invite Kate Upton and serve champagne! It was a fun night and I’m happy to have been a part of it. Kate has a great personality and cracked some pretty witty one-liners as she shared her favorite picks from EXPRESS’ Spring Collection. ”
In agreement, fashion blogger “Hapa Time” commented “EXPRESS’ Spring Fling event with Kate Upton was the perfect way to kick off the excitement of spring! With a packed venue, delicious hors d’oeuvres, an amazing DJ and a photo bomb from Kate Upton, the night could not have gone any better!”
At the private event , Kate presented the Spring Collection of tropical florals, nautical stripes and bold colors, heating up classic warm weather silhouettes for the season. “After a long winter, I’m excited to slip into the new EXPRESS collection. I’m a Florida girl at heart and feel most confident wearing sundresses, breezy tops and of course, my go-to classic shorts and camis.”
As she walked around the store, pulling items from the displays and showing her top picks for the season, the bloggers and photographers followed, eager to hear what she was saying and seeing what she was showcasing from the collection. Her easy-going attitude and charm complimented the casual trendy life-style fashion of the brand. Kate commented, ”The clothes are comfortable, but look nice. Classic and trendy items put together in a cool way.”
Some of Kate’s top picks for the season includes “a great pair of jeans, a fun like everyday shirt in a simple color that will go with everything and a great leather jacket. A good statement piece will go with everything! Add in a cross body bag, a great lip color and fun shoes!”
The images from the EXPRESS Spring 2015 Campaign were photographed in South Beach, Miami by acclaimed photographer Mario Sorrenti and were modeled by Kate Upton. The visionary photographer and fashion icon model were the ideal combination to showcase the Spring Campaign. “Sorrenti brings an innate sexiness to his images, and we love how he captured Kate’s beauty and confidence too,” said Elizabeth Crystal, Chief Marketing Officer at EXPRESS.
In addition to great wardrobing tips, Kate also made inspiring comments on how women can develop their own inner beauty. “Looking the part and dressing well can build confidence, but not comparing yourself to others and being the best person you can be takes a lot of pressure off oneself.”
“ Every once in awhile, give yourself a break. Allow yourself to have an off day. Allow yourself to not be all made up. This allows you to gain confidence within yourself in who you are and not so much with what you’re putting out there.”
Kate Upton as EXPRESS’s Brand Ambassador has proven to be a perfect and inspiring partnership for the trendy fashion retailer, making an impact amongst top fashion bloggers and fashion enthusiasts alike. When asked how she felt about the collaboration, Upton replied that “it has been great because I grew up with EXPRESS and they’re an amazing company. They have amazing clothes at affordable prices, giving everyone the opportunity to look stylish. I feel like that’s what I’m all about. Looking and feeling amazing without breaking the bank for it. I am so excited to have this collaboration!”
Fans of EXPRESS would also agree that they are excited about the collaboration with Kate Upton and what the retailer continues to have in store for them as they launch beautifully planned out seasonal collections that offer a distinct combination of fashion and quality at an attractive value.
Additional information on EXPRESS and on Kate’s top fashion picks can be found on their website at www.express.com.
EXPRESS is a specialty apparel and accessories retailer of women’s and men’s merchandise, targeting the 20-30 year old customer. The Company has over 30 years of experience with over 600 retail and outlet stores throughout the United States, Canada and Puerto Rico. EXPRESS is also available at franchise locations in the Middle East, Latin America and South Africa. The Company also markets and sells its products through the Company’s e-commerce website, www.express.com.