The San Francisco Fashion Merchants Alliance, Inc. (SFFAMA) is launching their new annual event tonight, “Beauty Expo” and “Top Stylist Competition.” This is an exciting new event that will showcase the people who work behind the scenes at fashion shows and photo shoots, the stylists, make-up artists and hairstylists. Watch the stylists in action as they use their skill and creative, innovative techniques to prepare professional models for a live fashion show featuring Beyond The Alley, Invisible Hero Industries and RockChiq. Makeup stations will be set up, compliments of Pigment Cosmetics, where you can see the artists work their skill on the models while you learn their techniques along the way. The hairstylists will be using Hairplay products and providing their tips of the trade.
Started about a year ago by Owen Geronimo, SFFAMA has made a presence in San Francisco by uniting fashion industry talents and showcasing their skills with innovative events and fashion showcases. The non-profit organization also provides education and apprenticeships for fashion entrepreneurs who are new in their trade.
The stylists at the event include Nikol Elaine, Daisy Alcoser, Genevieve Guzman, Thucelle Pham, Michael Patterson, Mike Page, Jennifer Carrasco, Alexis Augustine, Jen Holiday, Justina Downs and Jamia. These stylists promise to bring out the top skill of their craft, showcasing their best styling talents. The top stylist of the event, chosen by a panel of judges and the audience, will receive a cash prize.
While you’re watching the artisans in action, sit back, relax and enjoy a massage and glass of wine. This will be a unique experience you won’t want to miss. The event takes place at Pigment Cosmetics, One Market, San Francisco from 6:00 PM to 10:00 PM. Admission is a sliding scale donation at the door. Dress to impress. Additional information can be found at the SFFAMA website www.thebeautyexpo.com.