Neiman Marcus’ Fashion’s Night Out

Neiman Marcus and Fashion’s Night Out

WHAT:  Neiman Marcus Union Square has paired up with the School of Fashion at the Academy of Art University for the second year in a row.  Designers and clothing lines from the school that were shown at Mercedes Benz Fashion Week 2010 will be featured throughout the store.  As a celebration of the fashion industry we wanted to showcase the beauty of design from the beginning of an idea to the final product that is displayed in our stores.
Additionally, there will be fashion excitement on every floor of the store with it’s own theme.  (Program listed below in the “What Else” section).


WHEN:  Friday September 10, 2010

WHY: Fashion’s Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, boost the industry’s economy and put the fun back in shopping. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. On September 10, 2010, Fashion’s Night Out will return to New York City and launch in cities nationwide to put the fun back in shopping, with designer appearances, live windows, celebrity guests, and other special events. Around the world, and led by fifteen international Vogue editions (Australia, Britain, China, France, Germany, Greece, India, Italy, Japan, Korea, Portugal, Russia, Spain, Taiwan, and Turkey), each country will celebrate Fashion’s Night Out on one night between Sept 7 and Sept 16, 2010. Fashion’s Night Out will be the subject of a one-hour special on CBS on September 14, 2010. For more information visit www.fashionsnightout.com, powered by QVC, or join us on Facebook and Twitter (www.twitter.com/fnonyc).

“In its 2nd year, FASHION’S NIGHT OUT brings together the hottest trends that are IN for an exciting evening of shopping, events and fun”, said Ken Downing Senior Vice President, Fashion Director.



WHERE:  Neiman Marcus Union Square

 150 Stockton St

 San Francisco, CA 94108

WHAT

ELSE:        The making of Fashion’s Night Out will be the subject of an hour-long prime-time special on CBS, Tuesday, September 14, 2010, at 10pm EST.

Program for the store:


Storewide
“Teasers and Pleasers”
Get your sensory overload with the sights, sounds and tastes on every floor
-Indulge in light bites that will please your palate
-Dance to the beats of DJs
-View all of the hottest Fall fashions on models throughout the store

Lower Level
“Mad about Menswear”
-Zachary Prell Personal Appearance
-Fall 2010 leather men’s wear collection*

First Floor
“Red Carpet Ready”
Start your night of fashion by strutting down our Red Carpet
-Receive makeovers to ensure you are paparazzi ready
-Go go gadget! Preview the top innovative beauty tools
-Meet designer Mimi So and adorn yourself in her jewels
-View the latest issue of 180 magazine*
-Stroll by the Equinox station to learn how to get toned for the red carpet

Second Floor
“Designed to Perfection”
-Knitwear collection from Mercedes-Benz New York Fashion Week*
-Hand knitting and machine knitting demonstrations*
-View the Academy of Art University’s show from Mercedes-Benz New York Fashion Week 2010

Third Floor
“Too Haute”
-Felt and crystal women’s wear collection from Mercedes-Benz New York Fashion Week*
-Suede and silk women’s wear collection from Mercedes-Benz New York Fashion Week*
-Tambour Beading demonstrations*
-Display of evening gowns*

Fourth Floor
“Oh So Trendy”
-Silk screening demonstrations*
-Purchase your Fashions Night Out 2010 tees
-CUSP Boutique
-View the Christopher Collins Collection shown exclusively at Neiman Marcus

Fifth Floor
“The Gift of Fashion”
-View the only Assouline boutique in San Francisco
-Experience the 17th and 18th century original copper wheel engraved prints of Italian and French origin from Prints, Etc.
-Children’s wear collection*
-Projects from Fashion Merchandising*


*School of Fashion at Academy of Art University