JNBY launches Pop-Up at The Common


JNBY (www.jnbynyc.com) debuts in San Francisco this holiday season with a pop-up shop installment at The Common (www.thecommonsf.com) (1077 Mission Street in SoMa).  The global fashion brand with headquarters in Hangzhou, China and stores in Russia, Japan and New York City, also on Shopbop.com, JNBY brings its collection of sportswear and beautifully tailored outerwear to the fashion hearts of San Francisco available at The Common, its only retail location on the West Coast.  The opening party will launch the pop-up on the evening of Tuesday, November 16th and hold residence until December 24th.  JNBY’s Fall/Winter 2010 runway show will be projected on the walls and throughout the month will continue their video shorts of VIP Style Series, which have featured Bryan Boy, Carolina Engman from Fashion Squad, Carol Han and other notable fashion bloggers.  For the San Francisco series, JNBY selects bloggers Laura Ellner from On The Racks (www.ontheracks.com) and Jennie Lodge from Going West (www.goingwest.net) to pick out their favorite fall/winter trends. 
Opening Party details:  
Tuesday, November 16 6:30-9pm
The Common at 1077 Mission St (7th)
Cocktails sponsored by Blue Angel Vodka
About JNBY: (Just Naturally Be Yourself)

Designed by a collective of former art/design students, JNBY introduces a modern, innovative direction to an individual’s lifestyle. JNBY is a collection of sportswear with an emphasis on multi-purpose and distinctive separates, including beautifully tailored outerwear, and accessories.
JNBY seeks inspiration from all areas of the arts including architecture, music, and culture. JNBY is about contemporary styling and aesthetics, while pushing its commitment to delivering the finest quality with an original and creative look and feel.  JNBY stands for making statements through innovative design and showing personality through natural creativity.  www.JNBYnyc.com

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