What: Mango and Marie Claire magazine hosted an exciting evening of fashion, wine and music. Mango generously offered a 30% discount off all purchases and gifted shoppers with a Marie Claire tote filled with a Mango bag and other goodies. While shopping, attendees enjoyed complimentary wine by Freixenet and a music mix spun by DJ Sonny Phono. The event was a mixture of people who made it their destination spot for the evening and those who happened to be in the mall and stumbled upon a great party.
Mary Filar, Merchandising and Promotion director at Marie Claire, was beautifully dressed entirely in Mango. She was on hand to advise styling tips for Spring’s fresh new looks. Within just minutes of talking to her, I was able to develop my own Mango shopping strategy. She noted that Mango was able to hit on every trend, whether it was khakis, military inspired, stripes, sequins, or florals, tying it together with a strong denim story. This made it easy to update one’s wardrobe by only buying a couple key trendy fashion pieces.
For those who don’t know about Mango, the history of the retailer is very interesting. Mango is an internationally famous retailer that designs, manufactures and markets women’s and men’s clothes and accessories. Their first store opened in Barcelona in 1984, and they have expanded to 1,220 stores in 91 countries worldwide. With their growth and expansion, they have maintained a corporate standard in social responsibility and protecting the environment. They also are credited to have opened the largest design centre in Europe, the “El Hangar Design Centre”, employing over 600 professionals dedicated to creating fashion garments and accessories. Mango’s success can be contributed to their highly-defined fashion concept which results in quality products, original designs and a unified brand image. Their goal is to dress the “modern, urban women for her daily needs.”
Mango items are featured quite a bit in Marie Claire’s columns that focus on chic dressing for less. I saw that most items were budget friendly, around $49.95 full retail. This makes it easy to buy several pieces to update the wardrobe without going broke. The partnership between Marie Claire and Mango is perfect for the eco-conscious, budget fashionista, who wants to look hip and trendy.
Here are pictures from the evening of the beautiful people enjoying the event and some of the items from the Mango collection:
Marie Claire fashion expert, dressed perfectly for the evening in Mango apparel.
There was a continual line at the cash registers throughout the evening. However people didn’t seem to mind the line and were enjoying themselves in conversation. A sign of a successfully executed shopping event.