Fashion in the Fast Lane at Bryant Park West This Friday

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This Friday, June 4, 2010 at Jacuzzi Winery, the runway meets the raceway at “Heels and Wheels: The 2nd Annual Bryant Park West Fashion Show”, in partnership with Infineon Raceway’s Historic Motorsports Weekend.  Heels and Wheels offers guests an effervescent evening that pairs vogue fashions with sublime vino and vintage automobiles in the dramatic Tuscan ambience of Sonoma Valley’s Jacuzzi Winery, with all proceeds exclusively benefitting local nonprofit Sonoma Valley Teen Services.  As Jacuzzi’s barrel room transforms into a scene out of New York fashion week, brilliant and buzz-worthy label Hunter Dixon as well as up-and-coming design ingenue Samantha Sleeper for N PRPA and swimsuit label La Isla Couture will all send stunning spring and summer fashions down the runway.  Displayed just outside, classic cars fresh off Infineon Raceway will turn heads and rev up the excitement. Silent auction packages will include everything from raceway hot laps and classic car tours to sleek scooters and of course, incredible fashions.  The event is sponsored by Star Staffing, Infineon Raceway, Jacuzzi Vineyards, Douglas Thompson Photography, Jim Russell Racing and Belle Creative.

Producer and Sonoma native Sarah Haggberg of J for Jordan Productions has worked with acclaimed designers in San Francisco, New York and throughout the Bay Area.  Last year’s inaugural Bryant Park West experienced great success and featured an exclusive collection by Project Runway’s Rami Kashou.  “The idea for this event is to take my fashion show experience working with top designers at Olympus Fashion Week in Bryant Park and create a New York-styled show in Sonoma.  Guests will be in heaven as they spend a beautiful summer evening in Wine Country, relishing the latest fashion trends and gorgeous vintage wheels, not to mention indulging in fresh artisan cuisine, champagne and Jacuzzi’s exquisite wines,” says Haggberg.  “Attendees will also have an opportunity to mingle with designers and stylists and even purchase what they see in the show that night.”
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Hunter Dixon, co-founded three years ago by Southern-born pair Hunter Bell and Jennifer Dixon, continues to dazzle fashionistas nation wide with feminine, flirty and whimsical designs.  Their remarkable tops, dresses and jackets have been spotlighted in such publications including ELLE, Harper’s Bazaar, Lucky Magazine, IN STYLE and People Style Watch. 

With recent stints at Alexander McQueen and Hermes, Samantha Sleeper’s elegant and edgy looks have become highly sought after by the Hollywood and fashion elite, just months following her graduation from the design program at Parsons.  Now designing for a new luxury dress line N PRPA, Sleeper’s collection is also featured on the new television show “The Beautiful Life.” 
La Isla Couture designer swimsuit.  Photo by
The sexy La Isla Couture was established in Colombia, South America in 2003 and has been recognized around the globe for its hip, chic, and trendy swimwear, described by many as “the perfect fusion between latin style and true American spirit”—owing to the founders’ distinct cultural roots and the fact that all its pieces are designed and manufactured in the U.S.A. Sports Illustrated, Seventeen, Instyle, Zink!, Oxygen, the LA Times, New Canaan and Hispanic Magazine have all featured La Isla in their pages.

Located in the heart of the Sonoma-Carneros Region, Jacuzzi Family Vineyards is a mere 45 minutes north of San Francisco. The 18,000-square-foot winery is modeled after the Jacuzzi family home in Udine, Italy.  Under magnificent pieces of Italian art, Venetian-style glass chandeliers and handmade furnishings, visitors can sample award-winning wines including Barbera, Chardonnay, Merlot, Pinot Grigio, Pinot Noir, Primitivo and Sangiovese.
What is especially wonderful about this event is that all proceeds are going toward the Sonoma Valley Teen Services.  This non-profit represents the merger of two critical teen service organizations: Operation Youth and Valley of the Moon Teen Center.  Together, they encompass vast array of programs and safe sites for teens: The Shop Limited, now in its tenth year, is a drug-and-alcohol-free music venue run by teens; the No Name Cafe at Sonoma Valley High School provides a multipurpose venue for everything from art programs to work experience and academic tutoring; the new Teen Center in the Springs provides a safe space for classes and enrichment activities; and Teen Safe Ride keeps the roads safe by offering taxi vouchers home to teens in an unsafe situation.  Overall, Sonoma Valley Teen Services aims to promote teens well-being and life skills through job readiness, good decision-making practices, safe spaces, academic tutoring, access to the arts, healthy meal, planning and more.

Ticket prices are as follows: $175 for V.I.P, which includes first-class seats on the runway, sweet swag and a 7:00 PM pre-show cocktail party; $75 general admission. Admission includes complimentary wine and hors d’oeuvres.  General admission doors open at 7:45 PM and the show begins at 8:30 PM.  Jacuzzi Winery is located in Sonoma at 24724 Arnold Drive/Highway 121.  For ticket and event information, go to

Overnight lodging options include:
El Dorado Hotel, MacArthur Place Inn & Spa, Best Western Sonoma Valley Inn, El Pueblo Inn, and The Lodge at Carneros are over 80 lodging options in Sonoma Valley.  The rest can be found at

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