ECCO is hosting a pop-up “activation” in San Francisco today, Friday, April 17th from 9am to 6pm at their Haight Street store. ECCO and Solé Bicycles are revealing a new latest collaborative effort in custom bicycle design.
Bringing together beautiful leather qualities from top shoe designer ECCO and advanced sleek bicycle designs from Solé Bicycles, this is a unique partnership for the bicycle enthusiast who wants a quality, stylish product. This limited time partnership, through the end of May 2015, blends Solé Bicycles understated, cool aesthetic with ECCO’s signature Scandinavian design, creating a bike that is fitting for those with an active lifestyle.
The collaboration will debut at the ECCO Pop–‐Up shop in San Francisco on April 17th. The collection includes four custom models in both single speed/fixed gear and city cruiser options. Each bike’s seat and handles bars are wrapped in rich ECCO leathers. High performance features, ultra lightweight construction and stylish detailing make it perfect for the city commute or weekend adventure. At the pop-up event, ECCO will invite San Francisco commuters to take a break from their day to be the first to experience the brand’s latest collaboration and collection. Attendees will receive exclusive offers redeemable at either ECCO
San Francisco location (40 Grant Avenue and 865 Market Street) along with enjoying games, light bites and refreshments.
“At ECCO, we focus on innovation, quality and performance. It was a real natural fit to partner with Solé Bicycle as they share the same ethos,” says Lisa Zahn, Marketing Manager of ECCO.
Ben Petraglia, CMO of Solé Bicycles commented, “Over at Solé, we are beyond stoked to be joining forces with the good folks at ECCO; to create a one of a kind premium batch of Solé Bicycles–featuring ECCO’s leather. We’ve always felt a proper saddle + an amazing pair of shoes would create an elevated riding experience—and we are excited to finally test this theory.”
The ECCO/Solé Bicycle collaboration will be available by special order and will retail for about
ECCO Pop-Ups up in San Francisco to reveal Collaboration with Solé Bicycles
– Music by Jasmine Chess
– Complimentary sips and bites
– Games, gifts and .GIFs
– Friday, April 17th 9:00AM – 6:00PM
– 520 Haight Street (between Steiner and Fillmore Streets)
ABOUT ECCOMore than 350 million pairs of ECCO shoes have walked the earth since 1963, when Karl Toosbuy founded the company in Denmark. ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process – from leather production through manufacturing in its own factories and all the way to its stores. ECCO’s Scandinavian design philosophy, “The shoe must follow the foot”, is guiding the company. ECCO creates high-comfort, functional, stylish shoes and timeless bags, accessories, small leather goods and shoe care products. Still family owned, ECCO is headquartered in Denmark and employs more than 19,500 people of 57 nationalities worldwide. ECCO products can be found in the 1,100 ECCO stores and 14,000 other sales locations in 85 countries.
ABOUT SOLÉ BICYCLES
Solé Bicycles was founded in 2009 by a group of best friends in college who were fed up with the state of fixed and single speed bicycles. With a shared determination and a vision of change, we set out to introduce high performance and stylish bicycles that wouldn’t break the bank. Fast forward four years, and we’re still doing what we love. Our passions for design, simplicity, and craftsmanship shine brighter than ever, translating into our best bicycles yet. We’re constantly intrigued and influenced by the vast and intricate surroundings at our home here in Venice Beach, California. The Culture of this iconic city courses through our veins thus creating a unique umbrella of music, art, and apparel all delicately catered to your Solé experience. A Solé bicycle should be an extension of yourself, and we believe that we have cultivated a bond unlike any other company.