DODOcase Style for Tech Fashion


Apple Computer, Inc. is known for creating stylish sleek products with innovative design technology. With the launch of iPad earlier this year, the founders of the DODOcase released a complimentary case that represents Apple’s same design ideals. The high-end case is patterned after the classic Moleskine notebook design, with the use of luxe faux-leather and carved bamboo. Each one is handmade in San Francisco using traditional bookbinding techniques, bringing a classic look to protecting the iPad.

With the popularity of ebooks and tablets, it is predicted that within a decade, only 25 percent of all books sold will be hardcover print versions. The DODOcase philosphy is to manufacture locally in San Francisco and keep the art of bookbinding alive and off the extinction list where the namesake Dodo bird still resides, by adapting it to a world of e-readers and iPads. The DODOcase gives the user of the tablet a stylish design option that has the traditional feel of reading a hardcover book with the technological power of the iPad.

DODOcase, which launched April 1st, 2010 on the same day as the Apple iPad, was founded by friends who met while training for the 2005 Iron Man Canada triathalon: Patrick Buckley, the chief executive, and Craig Dalton, the president and business development director. The case has already won the Shopify Build-A Business competition for new Web stores and was amongst the top five finalists for the 2010 Cooper-Hewitt People’s Design Award.

Taking the luxury of the environment seriously, the DODOcase interior is made from the highest quality bamboo, which is strong, lightweight and eco-friendly. The trays are carved carefully to match the curvature of the iPad and give access to all buttons and ports. The team at DODOcase works closely with Apple Computer to make sure they’re aware of any updates to the products that need to be applied towards the case. The case is also available in a range of custom color options.

With its classic sleek design and innovative use of bookbinding manufacturing and eco-friendly materials, the DODOcase is perfect for the socially conscious tech user who wants a case that complements their fashion style with excellent functionality and portability.

For more information, or to purchase a case, visit the DODOcase website at www.dodocase.com. In honor of National Breast Cancer Awareness Month, DODOcase will donate 20% of all pink case proceeds to the Susan G. Komen foundation during the month of October and 10% of all pink case proceeds from November 1st through the remainder of the year.