Après Collective Relaunches Brand and Introduces Winter 2010 Line

Après Collective.  Photo by Colin Vincent.

Après Collective, formerly known as FLEECE-A-NISTA, announces its new name and product line for the 2010 winter and holiday season.  Originally launched in January 2010, local San Francisco fashion lifestyle brand Après Collective features designs that are modern and functional for a sport-driven, jet-set lifestyle.  Founder and Creative Director Jeanne Feldkamp says of the inspiration behind Après Collective, “I created this new contemporary line of upscale sportswear because I wanted to bridge the gap between gear designed for athletic performance and stylish street wear.  I saw a need for casual, comfortable clothing that was more sophisticated and modern than the typical North Face or Patagonia options.”

Après Collective demonstrates a commitment to social and environmental responsibility by using primarily domestically sourced fabrics and recycled fibers whenever possible, and by manufacturing its pieces within the United States.  The company is also committed to producing zero fabric waste – a rarity in the apparel industry.
Après Collective.  Photo by Colin Vincent.
The winter 2010 collection consists of Après Collective’s classic Polartec fleece zip-up jackets, pullovers, boleros, accessories and pillows.  All items are available in black and winter white, with selected pieces also available in cardinal red and cobalt blue.

New introductions for the winter 2010 season will include floor and throw pillows featuring the snowflake, sailboat, sun and jet icons from the Après Collective logo, available in a variety of color combinations.  The collection will also expand on accessories offerings with arm warmers and loop scarves in numerous colors – great items to stock up on for stocking stuffers.
In addition, Après Collective will continue to offer handmade, limited-edition throw and floor pillows made entirely from the scraps generated during the garment cutting process.  Fifty percent of the profits from these pillows are donated to Business Council for Peace.  This organization trains women entrepreneurs in Afghanistan and Rwanda to expand their business, create employment, and build a peaceful future for their communities.
Red carpet gown worn by Amanda Micheli.

Along with her work with Après Collective, Jeanne continues to run a successful marketing consulting practice and acts as creative director for The 615 Project, which takes couture commissions for red carpet gowns, eveningwear, and cocktail dresses. Her work has been worn twice on the red carpet at the Oscars–first by Best Documentary Short nominee Amanda Micheli in 2008, and again by E! commentator Kendra Wilkinson Baskett, formerly of The Girls Next Door, in 2010. 
The complete winter 2010 collection will be available at www.aprescollective.com starting in mid-September 2010.
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