A Preview of Designer Tosca Soraya’s Fall 2010 Collection

It takes stylistic precision to be avant-garde in a fashion collection without being over-the-top.  Dutch fashion designer Tosca Soraya displayed this precision in the Charity Fashion Show preview showing of her Fall 2010 collection, Hardscore, last Thursday, May 6, 2010 in San Francisco.  Her collection delved into the realm of spectacle theatrics in a way that inspires originality and unique style.  


When asked what inspired her collection Hardscore, she said “What inspired me the most was the contrast between my life in Holland and my life in China.  I lived in Shanghai for two years and the Shanghainese are very spiritual, yet at the same time very modern and obsessed by technology.  Also, I’m always inspired by sports and performance arts, which you can see clearly in this collection.  It’s a collection of contrasts, not only between cultures but also between the past and the future, nature and technology, East and West, Ying and Yang.”
These contrasts work beautifully as evident in her couture-worthy collection of tailoring and sex appeal.  Her use of woven and knit fabrics are perfectly tailored to compliment the body with the use of draping and elegant cutlines.  The use of embellishments create a soft, yet striking look on the garments, as seen through the use of crochet trim and asymmetrical piping.  The striking use of printed patterns works well against a background of black and white textures.  


One of the stand-out pieces in the collection include her bodysuit design, which is a flattering burst of color that every woman could use in their wardrobe for stepping up their styling options.  Tosca said, “When I worked in Shanghai, I designed a printed party wear collection, so I made all these prints myself.  In Shanghai, it’s pretty inexpensive to print your own designs on fabric, so I bought the fabric and sent it to a printer with my own print designs.  A few days later, I had my own fabric.”
In addition, she designed all the shoes she uses in her fashion show herself.  She travelled to Lima, Peru to work with a shoe designer who produced her shoe designs for her collection.  
Other key items in her collection include flouncy fun skirts, tailored slouchy pants, beautifully crafted nylon jackets and avant-garde evening wear.  Her collection is well composed and constructed so that all the pieces look spectacular on the runway, but can be easily be worn off the runway as separate pieces.

Hairstylist Logan Merriweather and makeup artist Monalisa Hassan did a wonderful job in styling the models to capture the mood of the clothing.  Stephanie Werner, the Director of Development of the Charity Fashion Show, orchestrated the whole event with the help of sponsor Smartwater.
Tosca Soraya’s entire Fall 2010 collection, Hardscore, can be seen at the Charity Fashion Show on Saturday, May 15, 2010 at Stanford.  This will be the first U.S. showing of her entire fashion collection.  Information on this event can be found at www.charityfashionshow.org.  She currently is residing in San Francisco, but will be traveling back to Europe in September to study for her masters at the Institut Francais de la Mode.  Only fifteen people a year get accepted into their fashion postgraduate program.  Make sure to see her collection at the Charity Fashion Show while she is still in the U.S.
Photography by Rich Greenwood and Stu Morgan of 2BePhotogenic.  Additional images can be seen on our Examiner column.